Think “what do people think and say about me when I’m not in the room” or “what do I bring to the world? Building and protecting your reputation in the eternal world is vital for every brand. Public relations is how we control the narrative around your brand. It's how we try to control what the world, what our customers and our competition think of our brand.
When building and protecting your brand's reputation, marketing plays huge role both on the font lines, but also in the background. Things like user experience, website, reputation management, and so much more can impact the reputation of a brand and its offerings. Having a structured and consistent marketing strategy is imperative to a brand's foundation.
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